Facial Skincare & Greenwashing - is it time to re-visit your routine?


In this day and age where branding is valued higher than the actual ingredients that are generally used in skincare products, we wanted to take the time to highlight some of the main ingredients we love to use at Love to b in our facial skincare range

Whenever using a new product, we always suggest turning the bottle around and thoroughly reading the ingredients. With natural products, greenwashing on packaging, using words such as ‘simple’, ‘pure’, ‘organic’ and ‘green’ can be covers for some less than ideal ingredients.  We are lulled into a sense of safety that we can use anything on our skin, but we need to be careful.  Being the largest organ of our body, our skin can absorb up to 60% of anything that’s applied to the skin, straight into our blood stream.

Love to b’s facial skincare (especially the moisturiser and serum oil combo) is extremely nurturing for sensitive skin. We’ve formulated our facial skincare to repair and strengthen your skin barrier by using natural, plant-based ingredients that work. Both our cleanser and moisturiser use an oat kernel extract as a base, and this ingredient is a rising star in the natural skincare world because of its prebiotic properties. The extract feeds the microorganisms that live in the skin’s microbiome whilst also moisturising and replenishing the moisture barrier and keeping toxins and irritants out.

Some of the other hero ingredients that we use in our facial skincare: 


Borage Oil

Borage is loaded with salicylic acid, calcium and magnesium and has a high content of omega-3 and omega-6 fatty acids making it an excellent skin revitaliser. It helps restore elasticity, suppleness and tone of tired, dry skin.

(In our Serum

Evening primrose oil

A great source of linoleic and gamma linoleic acids and part of the omega-6 fatty acid family. It helps make the skin soft, supplying it with essential nutrients and healthy fats. It is anti-inflammatory and is also known to lighten the skin and reduce dark spots by limiting melanin production. (Serum)

Sunflower Oil

A light oil, naturally RICH in linoleic acid, a fatty acid that is essential for supporting skin. As a humectant, it is brilliant at limiting moisture loss and boosting the skin’s natural barrier.

(Our moisturiser)

Shea butter being squeezed by a hand

Argan Oil

High levels of Vitamin E, fatty acids and plant squalene, helping to seal in moisture. Often used to soothe and protect against environmental aggressors, acting as an anti-inflammatory.

(Moisturiser and serum and cleanser)

Shea Butter

Derived from the nuts of the Shea Tree, native to Africa. Proven to have massive antioxidant benefits, and may help to reduce redness and swelling in facial tissue. It is renowned as a moisturiser, sinking easily into the skin and creating a smooth, soft barrier for our skin. (Moisturiser)

Sea buckthorn oil 

Wow does this stuff heal skin effectively. Very rich in essential fatty acid omega-7. Nourishing to the skin and can also help with treating burns and speedy wound recovery. Anecdotally, some of our customers have used our serum on surgical and accidental scars and report that they heal beautifully with very little sign of them after a few months. Sea Buckthorn oil naturally has one of the highest amounts of vitamins C and E, two nutrient powerhouses that can help prevent wrinkles. This is one of our Superhero ingredients. (Serum)

Rosehip Oil

FULL of Vitamins C and A which makes it a great antioxidant, fighting all those pesky free radicals that damage the skin. It is good for repairing skin after sun damage too and credited with reversing the signs of aging caused by too much sun!

(Moisturiser, cleanser and serum)

Aloe Vera

A gel-like extract from the Aloe Vera plant, is fantastic at soothing sunburn and repairing damaged skin. It helps boost collagen and fight the bad bacteria on your skin. It can be used on oily skin as it is easily absorbed, but also treats dry skin as it is a great moisturiser. Anecdotally it is good as an anti-inflammatory and may therefore help with acne.


Jojoba Oil

Comes from the fruit of the jojoba shrub and is full of natural waxes, sterols and vitamins with a few esters thrown in too, all of which cause the outer cells of the skin to swell and create a moisture barrier, much akin to our own natural sebum. It helps with collagen production as well as having antioxidant and anti-inflammatory properties. It can help prevent the skin from making excess sebum, keeping pores clean and helping prevent acne. This oil is a true Superhero ingredient!

(Cleanser and serum)

All of the above ingredients have true value in keeping your skin supple and healthy. Take care when choosing a new product and make sure that it is worthy of using on your skin!

All our love Julie + Bea

For further reading and full information, please see below:

The Cosmetic Toiletry and Perfumery Association (CTPA) is the trade association for the UK cosmetic and personal care industry.


Greta Burchell
Greta Burchell

A very interesting and informative read that has changed the way I will be purchasing products for my family in the future.


Thank you for such an informative explanation of the ingredients you use. So interesting and thought provoking. Now I know why Love to B soaps, moisturiser, serum and cleanser are so amazing and perfect for my skin 🥰


Thank you for this great explanation of natural ingredients in all my favorite love to b products, no wonder they make you feel so cherished.


I have been using Julie’s products for years, as well as my husband and children, and trust in them 100%. They are natural, gorgeous and everything you need, made with love. The service you’ll receive in the beautiful shop is also second to none and I’m already planning my next visit!


Thank you for putting all the reasons and background for why I have loved Love to b since the very start of the company. I believe it’s one of the main reasons I look 20 years younger than I am!
The cleanser, moisturiser, body oil, serum, shampoo bars, lavender, orange and rosemary oils have been my daily routine and each time I use them I feel special. The subtle scents, the luxury of it all, the smoothness and softness of my skin is lovely.
My family and friends over the years have all fallen in love with your products too, including the candles, and essential oils.
I can’t imagine life without Love to b, or the visits to the shop which is a little taste of heaven with such beauty, care and warm welcomes each time, like family.
Thank you Love to b!

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