Our story is one of humble beginnings.  Julie never set out to begin a business, she set out to heal her her daughter’s skin - and she did exactly that.

Our mission now is to not stray from how we started. We aim to keep providing natural, simple goodness for all the family both on your skin and in your home. All with high quality ingredients, made by us in Dorset England.

How did this journey begin? Bea (Julie’s daughter) was struggling with eczema as a young girl and it was beginning to impact her at school.  Julie tried everything on her skin but nothing worked, leaving the skin more inflamed and irritated than ever. 

Julie got busy learning, reading and researching about what indigenous cultures around the world used on their skin and how they made their own balms, butters and soaps with all that was available to them in nature. They didn't complicate it by using harsh exfoliants or chemicals and as a result they didn’t deal with the same skin problems that we have in the west like acne, eczema and psoriasis.  She learnt about blending different oils and that they have everything the skin needs to truly thrive.

After using what was available to her in kitchen cupboards, Bea’s skin quickly improved. With growing evidence, Julie was encouraged. It began seeming clear to Julie that simple, natural skincare was the way forward. 

During the early years Julie continued to make skincare in her kitchen, friends and family saw the transformation in Bea’s skin and suggested Julie began selling to the wider public. Once a month Julie opened her home with open evenings selling soap and balms from the kitchen table. People brought their friends, largely it grew by word of mouth. We remember these nights fondly.

The business now merged into the whole house with several rooms now in use and overtaken by soap making equipment! Julie’s husband Richard built a custom made summer house at the end of the garden but the company quickly outgrew it!

12 years on we have had the extreme blessing of scaling up a few times since then, and now have a factory in Wimborne along with a shop in Ringwood town centre.

We are proud to still call ourselves a family run business with a very small and close-knit team of 10. Who would’ve thought it all these years later.

We believe strongly in the power of taking care of your skin with products that actually feed it what it needs. Natural simple goodness. 'Skin food' if you like!